Sony FE 28-70mm f/2 GM Lens – A Speedier Standard Zoom for Professionals

Sony 28-70mm f/2 GM Price in Pakistan & Overview

The Sony FE 28-70mm f/2 GM is a groundbreaking standard zoom lens offering G Master quality with an extraordinary constant f/2 aperture. Bridging the gap between speed and versatility, this lens allows professionals to confidently replace multiple primes with one powerful and reliable zoom.

If you’re looking for the best zoom lens for Sony full-frame mirrorless cameras, especially for hybrid shooters, the Sony 28-70mm f/2 GM is a game-changing choice.

G Master Optics for Exceptional Image Quality

As part of Sony’s elite G Master (GM) series, this lens delivers stunning sharpness, buttery-smooth bokeh, and advanced color accuracy. Built to meet the needs of portrait, wedding, event, and landscape photographers, the FE 28-70mm f/2 GM is optically superior thanks to:

• Constant f/2 maximum aperture – one full stop faster than f/2.8

• XA (extreme aspherical), ED (extra-low dispersion), and Super ED elements for precise image clarity

• Nano AR Coating II to suppress flare and maintain strong contrast

• Floating focus system for consistent performance from infinity to close-up

Whether you’re capturing fine details or shallow depth portraits, this lens maintains excellent edge-to-edge sharpness.

Designed for Hybrid Shooters: Photography + Video

The Sony 28-70mm f/2 GM lens is built for creators who shoot both photo and video, with features that support cinema-level performance:

• Four XD Linear Motors for fast, accurate, and silent autofocus

• Compatible with high-speed continuous shooting up to 120 fps

• Optimized for video up to 240 fps and works with Sony’s Breathing Compensation

• Minimal focus breathing and near-silent focusing make it ideal for cinematic shots

• Manual aperture ring with de-click option for smooth iris control during video

From YouTube creators to wedding filmmakers, this lens adapts to all workflows effortlessly.

Compact Yet Powerful Build

Despite its faster aperture, the 28-70mm f/2 GM maintains a compact and balanced design that’s ideal for handheld shooting or gimbal use:

• 5.5″ in length, weighing only 2 lb

• 28% larger and 24% heavier than the 24-70mm f/2.8 GM II, but twice as bright

• Short-throw zoom design – only extends 0.7″, requiring no gimbal rebalancing

• Rear-weighted for balance and comfort

• Durable hybrid construction of metal and plastic

With its portable form factor, this lens is equally suited for travel, documentary, and run-and-gun shooting.

Professional Build for Real-World Use

Engineered for reliability in tough shooting conditions, the lens features:

• Dust and moisture resistance with full rubber gaskets

• Fluorine-coated front element to resist fingerprints and make cleaning easier

• Two customizable focus hold buttons for easy AF/MF switching

• Zoom smoothness switch (Smooth vs. Tight)

• Locking lens hood with filter access window for polarizers and ND filters

Everything about the FE 28-70mm f/2 GM screams pro performance.

Watch Official Reveal of Sony FE 28-70mm f/2 GM Lens

Also Watch at Billu Photos.